RETROFUTURISM MEETS ENERGY
NRG Energy's challenge wasn't just to showcase future energy innovations, but to position themselves at the forefront of industry evolution while creating enthusiasm among their internal audience. Our "Energy in the Future" series transported viewers to an optimistic vision of tomorrow through the nostalgic lens of 1950s futurism, transforming complex energy concepts into accessible, entertaining content that sparked imagination. By wrapping future technology in the comforting nostalgia of mid-century optimism, we created a visual language that made innovation feel both exciting and inevitable.
HIGHLIGHTS
Conceptualized Nostalgic Futurism: Created a series of four animations styled after classic 1950s/60s "world of tomorrow" films, establishing a distinctive retrofuturist aesthetic that complemented the company's innovation narrative
Bridged Past and Future: Strategically bookended historical energy innovations with forward-looking concepts, creating a compelling timeline that positioned NRG Energy as part of an ongoing evolution of progress
Researched Scientific Possibilities: Conducted extensive research across futurist blogs, scientific YouTube channels, and science periodicals to identify the most credible and compelling future energy concepts: wireless electricity, flying wind farms, carbon capture, and algae bioreactors
Crafted Period-Authentic Experience: Wrote scripts and directed production to ensure authentic mid-Atlantic narration style reminiscent of classic films, using references like Disney's futurist animations and Cary Grant's performance in "His Girl Friday"
Pioneered Animation Framework: Established foundational animation processes from scripting to storyboarding to voiceover direction, creating a blueprint for the company's future animation projects
Integrated Multi-Platform Distribution: Designed animations for both QR code integration within a corporate coffee table book and standalone content for social media channels, maximizing reach and engagement