While storytelling traditions form my foundation, I'm constantly exploring the edges of what's possible. As an avid experimenter with emerging technologies, I've been an early adopter of AI and other digital innovations in the creative space—not as replacements for human creativity, but as powerful amplifiers that expand our storytelling capabilities and unlock new forms of expression.

For me, the keys to effective leadership are accountability, fearlessness, and inclusivity. Accountability establishes trust—with clients, teams, and the creative challenges we face together. Fearlessness means embracing discomfort and uncertainty as catalysts for innovation rather than obstacles to overcome. Inclusivity creates environments where diverse perspectives thrive, ensuring every team member feels empowered to contribute their unique talents toward our collective success. These principles guide not just how I create, but how I build and nurture teams capable of breakthrough thinking.

My career path has taken me from writing nightclub advertisements ("too creative, but we just want to sell drinks") to developing campaigns across diverse industries including apparel, energy, technology, pharmaceuticals, and healthcare. This journey has reinforced my core belief: people need meaningful stories to create purpose and connection.

I've developed a passion for team building that extends beyond attracting talent to nurturing growth. The most successful creative partnerships emerge when we prioritize effectiveness over being right—treating clients as true collaborators in a fail-fast approach that transforms presentations into ongoing conversations aimed at achieving common goals.